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Laurel Museum, 2017 Exhibit

February 7, 2017 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2017 exhibition, “Laurel’s WWI: From Here to Over There.” The exhibit commemorates the 100th anniversary of the United States’ entry into World War I, and allows visitors to learn little-known history about how the war impacted Laurel—life stories of the men and women from Laurel who served in the war, and how the establishment of Camp Laurel and Camp Meade impacted the town. The project consisted of 32 exhibit […]

Categories: Branding, Environmental Design, Logos, Museums

Laurel Museum, 2016 Exhibit

May 22, 2016 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2016 exhibition, “Behind the Bricks: Twenty Years of the Laurel Museum.” The exhibit honors the 20th anniversary of the museum’s founding, and illustrates the process through which the Exhibits Committee chooses a theme and creates an annual exhibit. A highlight is a timeline of each of the previous years’ exhibits, shown on panels that wrap all four walls of one room, interspaced with actual artifacts from the museum’s collection. […]

Categories: Branding, Environmental Design, Museums

OPIC

May 17, 2016 by Richard Friend

WOODPILE STUDIOS 2015 Annual Report for OPIC, the Overseas Private Investment Corporation. 48 pages.  

Categories: Annual Reports, Branding, Government, Print, Publication Design

MyCreditUnion.gov

April 21, 2016 by Richard Friend

Animated infographic for MyCreditUnion.gov (part of NCUA.gov) illustrating the differences between credit unions and banks. See it in action here.

Categories: Government, Information Design, Motion Graphics, Web Design

BodyPass

March 9, 2016 by Richard Friend

Interface design for BodyPass mobile app that allows users to locate nearby gyms, yoga studios, etc. and reserve classes. WOODPILE STUDIOS

Categories: Apps, U/I

The Nature Conservancy

March 9, 2016 by Richard Friend

Two consecutive 40-page full-color annual reports developed for the Nature Conservancy. WOODPILE STUDIOS

Categories: Annual Reports, Print, Publication Design

American Forest Foundation

March 8, 2016 by Richard Friend

   

Categories: Branding, Print

Folger Shakespeare Library

March 7, 2016 by Richard Friend

Like many publications designed for the Folger Shakespeare Library, this unique catalog was originally planned as a simple foldout brochure. But the theme of the exhibit itself—”Papers & Porcelains”—sparked an idea for something more. Celebrating two magnificent collections at the Folger, this dos-a-dos catalog features the Babette Craven collection of theatrical memorabilia on one side: early English porcelains illuminating the impact of the English stage on visual arts. The Lada-Mocarski collection of early decorated papers on the other side: marbled, […]

Categories: Book Design, Museums, Print

Kwikpoint

March 7, 2016 by Richard Friend

Branding, style guide, and book design templates for Kwikpoint’s “Smart Books”—a series of visual recognition guides provided to U.S. armed forces personnel serving overseas. The style guide was printed on a single sheet, and folds to pocket size. WOODPILE STUDIOS

Categories: Branding, Graphic Standards, Print, Publication Design

Woodland Magazine

March 6, 2016 by Richard Friend

Redesign of American Forest Foundation’s quarterly magazine, Woodland. WOODPILE STUDIOS    

Categories: Branding, Print, Publication Design

Folger Shakespeare Library

March 6, 2016 by Richard Friend

Direct mail package for the Folger Shakespeare Library’s Membership and Leadership Giving program. Includes a 5.5″ x 8.5″ 8-page brochure, a 4″ x 9″ barrel fold brochure, and 5.25″ x 7.75″ reply card. STUDIO A

Categories: Branding, Collateral, Direct Mail, Museums

NCUA.gov

March 6, 2016 by Richard Friend

Complete redesign and web standards of NCUA.gov for the National Credit Union Administration. WOODPILE STUDIOS  

Categories: Government, Graphic Standards, Web Design

Time-Life Books: Our American Century

March 6, 2016 by Richard Friend

One of my very first projects under the creative direction of Antonio Alcalá at Studio A, this is an 18-volume set for Time-Life Books—a reboot of their earlier series, “This Fabulous Century.” I was responsible for design and production, as well as client meetings, presentations, photo sizing, and proofing. STUDIO A  

Categories: Book Design, Print

Laurel Historical Society

March 6, 2016 by Richard Friend

The Laurel Historical Society’s Annual Gala is their biggest event of the year. As 2016 marks the 20th anniversary of the founding of the Laurel Museum, they chose to go with a “Roaring Twenties” theme. For their invitation package, I designed a set of logos that evoke vintage whiskey bottle labels, and selected actual photos of Laurel, Maryland in the 1920s from my own collection. All of my work for the Laurel Historical Society is provided pro bono.  

Categories: Branding, Direct Mail, Logos, Museums, Print

U.S. Department of State

March 6, 2016 by Richard Friend

Publication design for the U.S. Department of State’s “Our Ocean” 2015 conference in Valparaiso, Chile. WOODPILE STUDIOS

Categories: Government, Print, Publication Design

University of Wisconsin-Superior

March 6, 2016 by Richard Friend

Complete branding and redesign of the University of Wisconsin-Superior’s website, after the successful launch of UWP.edu. CLIENT: FIG LEAF SOFTWARE

Categories: Education, Web Design

University of Wisconsin-Parkside

March 6, 2016 by Richard Friend

Complete branding and redesign of the University of Wisconsin-Parkside’s website. CLIENT: FIG LEAF SOFTWARE

Categories: Branding, Education, Web Design

XMAS Card, 2015

March 6, 2016 by Richard Friend

For our annual Christmas card featuring our three dogs, I opted for a vintage circus ephemera look and feel.

Categories: Personal Projects, Print

JoinEMS.org

March 6, 2016 by Richard Friend

Responsive microsite design for JoinEMS.org, urging people from all walks of life to volunteer for Emergency Medical Services in the Central Shenandoah area of Virginia. Campaign included a user guide for in-house updates to the new website. WOODPILE STUDIOS              

Categories: Branding, Web Design

Georgetown University

March 6, 2016 by Richard Friend

Cover designs for an annual publication by Georgetown University’s Center on Education and the Workforce, focusing on available jobs for new graduates in a tough economy, and the value of various degrees. WOODPILE STUDIOS

Categories: Education, Publication Design

Jewish Mothers

March 6, 2016 by Richard Friend

Book design for “Jewish Mothers: Strength, Wisdom, Compassion,” published by Chronicle Books, with creative direction by Antonio Alcalá at Studio A. I worked with photographer Lloyd Wolf and author Paula Wolfson to help craft a book that did their vision justice. STUDIO A

Categories: Book Design

eJournity

March 6, 2016 by Richard Friend

Original branding and web design for eJournity.com, a unique site that offers its members the chance to document their life story, save and organize important photos, recordings, documents, and other archival items—to be revealed on their own terms to whomever they designate upon their death. WOODPILE STUDIOS

Categories: Branding, Web Design

The Combustibles

March 6, 2016 by Richard Friend

Logo and branding for The Combustibles—a physical theater company based in New York City.    

Categories: Branding, Logos

Laurel Museum, 2015 Exhibit

March 6, 2016 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2015 exhibition, “Ripped from the Headlines: Laurel in the News.” Focusing on the museum’s recent acquisition of the historic Laurel Leader newspaper archive, I designed and produced over 50 exhibit panels that illustrate the most memorable media stories of the past 145 years. Included in the branding and environmental graphics is a subtle nod to the old newspaper riddle, “what’s black and white and (read) all over?” Baltimore Sun […]

Categories: Branding, Environmental Design, Museums, Print

The Ocean Conservancy

March 6, 2016 by Richard Friend

Assorted brochures for The Ocean Conservancy, working within and helping to expand their branding efforts. WOODPILE STUDIOS  

Categories: Branding, Collateral, Direct Mail, Print

National Geographic

March 6, 2016 by Richard Friend

National Geographic Satellite Atlas of the World, produced under creative direction of Antonio Alcalá. 222 pages. STUDIO A

Categories: Book Design, Print

RadioFriend® CD Set

March 6, 2016 by Richard Friend

A unique Christmas gift for my parents, this CD set is based on my memories of their favorite songs—in the context of our family car(s) at the time, after having heard these songs regularly on the car radio growing up. I compiled the best of 1975-77 on a disc designed around our Pontiac LeMans; 1977-80 was our AMC Gremlin; and 1981-85 was the Chevy Malibu Classic. I also designed an “Extras” disc, utilizing imagery of car accessories such as vintage […]

Categories: Branding, Package Design, Personal Projects

Folger Shakespeare Library

March 6, 2016 by Richard Friend

12-panel roll-fold brochure for the Folger Shakespeare Library’s “Mapping Early Modern Worlds” exhibition. Originally intended to be a simple tri-fold, this piece evokes a modern fold-out map while unveiling a surprise poster of one of the antique maps from the exhibit. Produced under the creative direction of Antonio Alcalá. STUDIO A

Categories: Museums, Print, Publication Design

National Science Foundation

March 6, 2016 by Richard Friend

Infographic designed to illustrate the complexities of NSF’s administration process. WOODPILE STUDIOS

Categories: Information Design

Folger Shakespeare Library

March 5, 2016 by Richard Friend

Book design for the Folger Shakespeare Library’s exhibition, “The Housewife’s Rich Cabinet: Remedies, Recipes, & Helpful Hints.” Produced under the creative direction of Antonio Alcalá at Studio A, this was originally expected to be nothing more than a tri-fold brochure. We developed the concept of a small, keepsake book that Shakespearean-era housewife might carry with her for quick access. The two-color book was a huge success, and won an AIGA 50 Certificate of Excellence. STUDIO A

Categories: Book Design, Museums, Print

Social Burger

March 5, 2016 by Richard Friend

Full branding for Social Burger, a gourmet hamburger restaurant in Vienna, Virginia. Print items include a menu and gift card, as well as window typography. The responsive website uses a parallax scrolling design featuring large food images in the background. WOODPILE STUDIOS  

Categories: Branding, Print, Web Design

19th + Wilson

March 5, 2016 by Richard Friend

Independent filmmakers 19th + Wilson released “Admins” in 2015, but it was originally planned to be a vehicle called “Techie,” starring Dante Basco. As the film centers around an office I.T. systems administrator—a techie—who enjoys anonymous, unlimited access to his coworkers’ social network accounts, I designed a brand for the project that literally illustrates the man behind the scenes.

Categories: Advertising, Branding, Films, Motion Graphics, Poster Design

Ghosts Don’t Exist

March 5, 2016 by Richard Friend

Indie filmmakers 19th & Wilson produced their first feature-length film, Ghosts Don’t Exist, which earned a DCIFF award for Best Picture and a DVD deal with Echo Bridge Home Entertainment. I designed the original poster and branding for the film, featuring medical scans of a human skull—inherently a ghostly image, but also cryptically suggesting that perhaps “it’s all in your head.” I created imagery for film loops at investor events, designed to evoke the spirit (no pun intended) of the […]

Categories: Apps, Branding, Films, Poster Design, Print, U/I, Web Design

Veterans Health Administration: Graphic Standards

March 5, 2016 by Richard Friend

I was responsible for writing and designing the graphic standards guide and developing collateral templates for the Veterans Health Administration Office of Health Information. WOODPILE STUDIOS

Categories: Branding, Collateral, Government, Graphic Standards, Print

XMAS Card, 2014

March 5, 2016 by Richard Friend

Each year, I try to design a whimsical Christmas card to share with family and friends–incorporating our dogs. For 2014, I created a 5″ x 7″ double-sided postcard featuring a vintage 8-track cassette theme.  

Categories: Personal Projects, Print

National Museum of Women in the Arts

March 5, 2016 by Richard Friend

Exhibition catalog, promotional folder, and brochure for “The Magic of Remedios Varo” exhibition at the National Museum of Women in the Arts. Produced under creative direction of Antonio Alcalá. STUDIO A

Categories: Book Design, Museums, Print

George Mason University

March 5, 2016 by Richard Friend

Website redesign for George Mason University’s Department of Civil, Environmental and Infrastructure Engineering. WOODPILE STUDIOS

Categories: Branding, Education, Web Design

Senator Jeff Merkley

March 5, 2016 by Richard Friend

Website redesign for U.S. Senator Jeff Merkley. CLIENT: FIG LEAF SOFTWARE

Categories: Government, Web Design

NCUA Infographic

March 5, 2016 by Richard Friend

Infographic designed for the National Credit Union Association’s Chief Information Officer, to relay the survey results of users. Initially used online, posters were also printed. WOODPILE STUDIOS

Categories: Government, Information Design, Web Design

American Forest Foundation e-Newsletter

March 5, 2016 by Richard Friend

Designs for American Forest Foundation’s eNewsletters, based on the redesign I’d recently completed of their flagship publication, Woodland Magazine. WOODPILE STUDIOS

Categories: Branding, Web Design

Xmas Card, 2013

March 5, 2016 by Richard Friend

The 2013 edition of my annual family Christmas card. 5″ x 7″ double-sided. Inspired by the vintage concert posters of Baltimore’s legendary Globe Printing Company.

Categories: Personal Projects, Print

Corridos sin Fronteras

March 5, 2016 by Richard Friend

Media kit booklet designed for the Smithsonian Institution Traveling Exhibition Service (SITES) exhibition, “Corridos sin Fronteras”, celebrating the Mexican narrative songs known as corridos. Produced under creative direction of Antonio Alcalá, the square format and size was chosen to suggest that of a vintage record album. STUDIO A

Categories: Museums, Print, Publication Design

The Disney Trip

March 5, 2016 by Richard Friend

A personal book project I’m writing and designing for my parents, commemorating the 30th anniversary of an unlikely, all-expenses-paid Walt Disney World vacation my father won on a radio contest in 1984. Incorporating vintage Disney World design elements, the book cover literally transforms our family photo into souvenir bag art circa 1984.  

Categories: Book Design, Personal Projects, Print

Folger Shakespeare Library

March 5, 2016 by Richard Friend

Saddle-stitched brochure for the “Seeing What Shakespeare Means” exhibit, which drew from the Folger’s rich collection of early books, highlighting images that illuminate Shakespeare’s text and that have been used to aid readers of the Folger Shakespeare Library editions of Shakespeare’s works. Produced under the creative direction of Antonio Alcalá, woodcut illustrations were carefully silhouetted to create a 2-color booklet with added depth. STUDIO A

Categories: Museums, Print, Publication Design

EX-IM Bank Intranet

March 5, 2016 by Richard Friend

Design of intranet website for EX-IM Bank. Client: Fig Leaf Software

Categories: Branding, Web Design

DCBar.org

March 5, 2016 by Richard Friend

Redesign of DCBar.org, the second largest bar association in the United States, representing those who make up the Washington metropolitan area legal scene. Client: Fig Leaf Software

Categories: Branding, Web Design

Laurel Historical Society

March 5, 2016 by Richard Friend

In 2012, I wrote a piece on my Lost Laurel blog, reminiscing about a haunting cold case from my home town that was approaching its 30th anniversary, and hypothesizing about what might have happened. Just talking to Prince George’s County Cold Case detectives intrigued them enough to pull the files and fast-track evidence for DNA testing, and incredibly, an arrest was actually made the following year. I gave a presentation about the case on behalf of the Laurel Historical Society, […]

Categories: Films, Museums, Personal Projects, Print

Chris Cooley

March 5, 2016 by Richard Friend

Former Washington Redskins great Chris Cooley hosts a benefit to raise money for the fight against cancer. It’s a personal cause for him, as his mom Nancy is a survivor. I was honored to design the branding for this great event pro bono.       Event photos by Kristi Odom

Categories: Advertising, Branding

Laurel Museum: Diven’s Den

March 5, 2016 by Richard Friend

I was asked to design panels and other environmental graphics for the Laurel Museum’s “Diven’s Den” makeover, located in basement of museum. The new space utilizes universal design to create a multi-generational hands-on learning space, which incorporates STEM principles to teach Laurel’s history. Diven Iron Foundry, once located off Main Street, was unique in creating original and artistic household items. The design was provided pro bono, as is all my work for the Laurel Historical Society. Grand opening photos by […]

Categories: Branding, Environmental Design, Museums, Print

Cooper

March 5, 2016 by Richard Friend

Whenever we have a new addition to the family, I like to design and send out a special postcard announcing their arrival. This one was for Cooper, our Boston Terrier/French Bulldog mix.

Categories: Personal Projects, Print

19th + Wilson

March 5, 2016 by Richard Friend

For independent filmmakers 19th + Wilson, I developed primary and secondary brands that allude to the “intersection” from which the company draws its name. 19th Street and Wilson Boulevard in Arlington, VA are the streets where the company’s founders grew up… but the streets don’t actually intersect—they’re a good half-mile apart. The abbreviated “19W” isn’t only a nickname—the company’s website is 19w.com.

Categories: Branding, Films, Logos

U.S. Census

March 5, 2016 by Richard Friend

Woodpile Studios was contracted to produce over 300 ads in six different languages, aiming to reach specific ethnic groups in their native languages. The goal of the campaign was to educate and inform citizens about the importance of the 2010 Census. This national, far-reaching endeavor required design for everything from newspaper and magazine ads, to billboards and subway signage, to animated web banners. WOODPILE STUDIOS

Categories: Advertising, Branding, Government, Print

Freer | Sackler

March 5, 2016 by Richard Friend

Categories: Branding, Collateral, Government, Print, Publication Design

Smithsonian National Air and Space Museum

March 5, 2016 by Richard Friend

       

Categories: Branding, Collateral, Museums, Print

Women in Congress

March 5, 2016 by Richard Friend

After creating the Graphic Style Guide for the U.S. House of Representatives Office of the Clerk, I incorporated the new brand guidelines to the design and production of the 1,015-page book, Women in Congress. The book is the most comprehensive source available on the women who have served in U.S. House of Representatives and Senate—from the first woman elected to Congress, Jeannette Rankin of Montana, to the new Members of the 109th Congress.  

Categories: Book Design, Branding, Collateral, Government, Print

Lost Laurel

March 5, 2016 by Richard Friend

About a year after starting my Lost Laurel blog and Facebook page, I decided to write and design a book. Organized by decade, starting with the turn of the 20th century, it’s a collection of photos that document the stores, restaurants, and other businesses of Laurel’s past. I used Kickstarter to crowdfund the printing and shipping costs, which allowed me to expand the book to 192 pages and print a limited supply of hardcover editions as well as the paperbacks […]

Categories: Book Design, Personal Projects, Print • Tags: Lost Laurel, Richard Friend

Berman Book

March 3, 2016 by Richard Friend

I’m working with historian and Laurel Leader columnist Kevin Leonard on a book that will showcase a treasure trove of vintage photos and artifacts from the personal collection of the Berman family—the visionary developers who created Laurel Shopping Center in 1956, and made many other cultural contributions. Denny Berman has donated a massive archive of materials to the Laurel Historical Society—items saved by his father Melvin and uncle Wolford Berman more than half a century ago. Kevin and I are […]

Categories: Book Design, Personal Projects, Works in Progress

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