Author Archives: Richard Friend

Laurel Museum, 2017 Exhibit

February 7, 2017 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2017 exhibition, “Laurel’s WWI: From Here to Over There.” The exhibit commemorates the 100th anniversary of the United States’ entry into World War I, and allows visitors to learn little-known history about how the war impacted Laurel—life stories of the men and women from Laurel who served in the war, and how the establishment of Camp Laurel and Camp Meade impacted the town. The project consisted of 32 exhibit […]

Categories: Branding, Environmental Design, Logos, Museums

Laurel Museum, 2016 Exhibit

May 22, 2016 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2016 exhibition, “Behind the Bricks: Twenty Years of the Laurel Museum.” The exhibit honors the 20th anniversary of the museum’s founding, and illustrates the process through which the Exhibits Committee chooses a theme and creates an annual exhibit. A highlight is a timeline of each of the previous years’ exhibits, shown on panels that wrap all four walls of one room, interspaced with actual artifacts from the museum’s collection. […]

Categories: Branding, Environmental Design, Museums

OPIC

May 17, 2016 by Richard Friend

WOODPILE STUDIOS 2015 Annual Report for OPIC, the Overseas Private Investment Corporation. 48 pages.

Categories: Annual Reports, Branding, Government, Print, Publication Design

MyCreditUnion.gov

April 21, 2016 by Richard Friend

Animated infographic for MyCreditUnion.gov (part of NCUA.gov) illustrating the differences between credit unions and banks. See it in action here.

Categories: Government, Information Design, Motion Graphics, Web Design

BodyPass

March 9, 2016 by Richard Friend

Interface design for BodyPass mobile app that allows users to locate nearby gyms, yoga studios, etc. and reserve classes. WOODPILE STUDIOS

Categories: Apps, U/I

The Nature Conservancy

March 9, 2016 by Richard Friend

Two consecutive 40-page full-color annual reports developed for the Nature Conservancy. WOODPILE STUDIOS

Categories: Annual Reports, Print, Publication Design

American Forest Foundation

March 8, 2016 by Richard Friend

Categories: Branding, Print

Folger Shakespeare Library

March 7, 2016 by Richard Friend

Like many publications designed for the Folger Shakespeare Library, this unique catalog was originally planned as a simple foldout brochure. But the theme of the exhibit itself—”Papers & Porcelains”—sparked an idea for something more. Celebrating two magnificent collections at the Folger, this dos-a-dos catalog features the Babette Craven collection of theatrical memorabilia on one side: early English porcelains illuminating the impact of the English stage on visual arts. The Lada-Mocarski collection of early decorated papers on the other side: marbled, […]

Categories: Book Design, Museums, Print

Kwikpoint

March 7, 2016 by Richard Friend

Branding, style guide, and book design templates for Kwikpoint’s “Smart Books”—a series of visual recognition guides provided to U.S. armed forces personnel serving overseas. The style guide was printed on a single sheet, and folds to pocket size. WOODPILE STUDIOS

Categories: Branding, Graphic Standards, Print, Publication Design

Woodland Magazine

March 6, 2016 by Richard Friend

Redesign of American Forest Foundation’s quarterly magazine, Woodland. WOODPILE STUDIOS

Categories: Branding, Print, Publication Design

Folger Shakespeare Library

March 6, 2016 by Richard Friend

Direct mail package for the Folger Shakespeare Library’s Membership and Leadership Giving program. Includes a 5.5″ x 8.5″ 8-page brochure, a 4″ x 9″ barrel fold brochure, and 5.25″ x 7.75″ reply card. STUDIO A

Categories: Branding, Collateral, Direct Mail, Museums

NCUA.gov

March 6, 2016 by Richard Friend

Complete redesign and web standards of NCUA.gov for the National Credit Union Administration. WOODPILE STUDIOS

Categories: Government, Graphic Standards, Web Design

Time-Life Books: Our American Century

March 6, 2016 by Richard Friend

One of my very first projects under the creative direction of Antonio Alcalá at Studio A, this is an 18-volume set for Time-Life Books—a reboot of their earlier series, “This Fabulous Century.” I was responsible for design and production, as well as client meetings, presentations, photo sizing, and proofing. STUDIO A

Categories: Book Design, Print

Laurel Historical Society

March 6, 2016 by Richard Friend

The Laurel Historical Society’s Annual Gala is their biggest event of the year. As 2016 marks the 20th anniversary of the founding of the Laurel Museum, they chose to go with a “Roaring Twenties” theme. For their invitation package, I designed a set of logos that evoke vintage whiskey bottle labels, and selected actual photos of Laurel, Maryland in the 1920s from my own collection. All of my work for the Laurel Historical Society is provided pro bono.

Categories: Branding, Direct Mail, Logos, Museums, Print

U.S. Department of State

March 6, 2016 by Richard Friend

Publication design for the U.S. Department of State’s “Our Ocean” 2015 conference in Valparaiso, Chile. WOODPILE STUDIOS

Categories: Government, Print, Publication Design

University of Wisconsin-Superior

March 6, 2016 by Richard Friend

Complete branding and redesign of the University of Wisconsin-Superior’s website, after the successful launch of UWP.edu. CLIENT: FIG LEAF SOFTWARE

Categories: Education, Web Design

University of Wisconsin-Parkside

March 6, 2016 by Richard Friend

Complete branding and redesign of the University of Wisconsin-Parkside’s website. CLIENT: FIG LEAF SOFTWARE

Categories: Branding, Education, Web Design

XMAS Card, 2015

March 6, 2016 by Richard Friend

For our annual Christmas card featuring our three dogs, I opted for a vintage circus ephemera look and feel.

Categories: Personal Projects, Print

JoinEMS.org

March 6, 2016 by Richard Friend

Responsive microsite design for JoinEMS.org, urging people from all walks of life to volunteer for Emergency Medical Services in the Central Shenandoah area of Virginia. Campaign included a user guide for in-house updates to the new website. WOODPILE STUDIOS

Categories: Branding, Web Design

Georgetown University

March 6, 2016 by Richard Friend

Cover designs for an annual publication by Georgetown University’s Center on Education and the Workforce, focusing on available jobs for new graduates in a tough economy, and the value of various degrees. WOODPILE STUDIOS

Categories: Education, Publication Design

Jewish Mothers

March 6, 2016 by Richard Friend

Book design for “Jewish Mothers: Strength, Wisdom, Compassion,” published by Chronicle Books, with creative direction by Antonio Alcalá at Studio A. I worked with photographer Lloyd Wolf and author Paula Wolfson to help craft a book that did their vision justice. STUDIO A

Categories: Book Design

eJournity

March 6, 2016 by Richard Friend

Original branding and web design for eJournity.com, a unique site that offers its members the chance to document their life story, save and organize important photos, recordings, documents, and other archival items—to be revealed on their own terms to whomever they designate upon their death. WOODPILE STUDIOS

Categories: Branding, Web Design

The Combustibles

March 6, 2016 by Richard Friend

Logo and branding for The Combustibles—a physical theater company based in New York City.

Categories: Branding, Logos

Laurel Museum, 2015 Exhibit

March 6, 2016 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2015 exhibition, “Ripped from the Headlines: Laurel in the News.” Focusing on the museum’s recent acquisition of the historic Laurel Leader newspaper archive, I designed and produced over 50 exhibit panels that illustrate the most memorable media stories of the past 145 years. Included in the branding and environmental graphics is a subtle nod to the old newspaper riddle, “what’s black and white and (read) all over?” Baltimore Sun […]

Categories: Branding, Environmental Design, Museums, Print

The Ocean Conservancy

March 6, 2016 by Richard Friend

Assorted brochures for The Ocean Conservancy, working within and helping to expand their branding efforts. WOODPILE STUDIOS

Categories: Branding, Collateral, Direct Mail, Print

National Geographic

March 6, 2016 by Richard Friend

National Geographic Satellite Atlas of the World, produced under creative direction of Antonio Alcalá. 222 pages. STUDIO A

Categories: Book Design, Print

RadioFriend® CD Set

March 6, 2016 by Richard Friend

A unique Christmas gift for my parents, this CD set is based on my memories of their favorite songs—in the context of our family car(s) at the time, after having heard these songs regularly on the car radio growing up. I compiled the best of 1975-77 on a disc designed around our Pontiac LeMans; 1977-80 was our AMC Gremlin; and 1981-85 was the Chevy Malibu Classic. I also designed an “Extras” disc, utilizing imagery of car accessories such as vintage […]

Categories: Branding, Package Design, Personal Projects

Folger Shakespeare Library

March 6, 2016 by Richard Friend

12-panel roll-fold brochure for the Folger Shakespeare Library’s “Mapping Early Modern Worlds” exhibition. Originally intended to be a simple tri-fold, this piece evokes a modern fold-out map while unveiling a surprise poster of one of the antique maps from the exhibit. Produced under the creative direction of Antonio Alcalá. STUDIO A

Categories: Museums, Print, Publication Design

National Science Foundation

March 6, 2016 by Richard Friend

Infographic designed to illustrate the complexities of NSF’s administration process. WOODPILE STUDIOS