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Laurel Museum, 2017 Exhibit

February 7, 2017 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2017 exhibition, “Laurel’s WWI: From Here to Over There.” The exhibit commemorates the 100th anniversary of the United States’ entry into World War I, and allows visitors to learn little-known history about how the war impacted Laurel—life stories of the men and women from Laurel who served in the war, and how the establishment of Camp Laurel and Camp Meade impacted the town. The project consisted of 32 exhibit […]

Categories: Branding, Environmental Design, Logos, Museums

Laurel Museum, 2016 Exhibit

May 22, 2016 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2016 exhibition, “Behind the Bricks: Twenty Years of the Laurel Museum.” The exhibit honors the 20th anniversary of the museum’s founding, and illustrates the process through which the Exhibits Committee chooses a theme and creates an annual exhibit. A highlight is a timeline of each of the previous years’ exhibits, shown on panels that wrap all four walls of one room, interspaced with actual artifacts from the museum’s collection. […]

Categories: Branding, Environmental Design, Museums

OPIC

May 17, 2016 by Richard Friend

WOODPILE STUDIOS 2015 Annual Report for OPIC, the Overseas Private Investment Corporation. 48 pages.  

Categories: Annual Reports, Branding, Government, Print, Publication Design

American Forest Foundation

March 8, 2016 by Richard Friend

   

Categories: Branding, Print

Kwikpoint

March 7, 2016 by Richard Friend

Branding, style guide, and book design templates for Kwikpoint’s “Smart Books”—a series of visual recognition guides provided to U.S. armed forces personnel serving overseas. The style guide was printed on a single sheet, and folds to pocket size. WOODPILE STUDIOS

Categories: Branding, Graphic Standards, Print, Publication Design

Woodland Magazine

March 6, 2016 by Richard Friend

Redesign of American Forest Foundation’s quarterly magazine, Woodland. WOODPILE STUDIOS    

Categories: Branding, Print, Publication Design

Folger Shakespeare Library

March 6, 2016 by Richard Friend

Direct mail package for the Folger Shakespeare Library’s Membership and Leadership Giving program. Includes a 5.5″ x 8.5″ 8-page brochure, a 4″ x 9″ barrel fold brochure, and 5.25″ x 7.75″ reply card. STUDIO A

Categories: Branding, Collateral, Direct Mail, Museums

Laurel Historical Society

March 6, 2016 by Richard Friend

The Laurel Historical Society’s Annual Gala is their biggest event of the year. As 2016 marks the 20th anniversary of the founding of the Laurel Museum, they chose to go with a “Roaring Twenties” theme. For their invitation package, I designed a set of logos that evoke vintage whiskey bottle labels, and selected actual photos of Laurel, Maryland in the 1920s from my own collection. All of my work for the Laurel Historical Society is provided pro bono.  

Categories: Branding, Direct Mail, Logos, Museums, Print

University of Wisconsin-Parkside

March 6, 2016 by Richard Friend

Complete branding and redesign of the University of Wisconsin-Parkside’s website. CLIENT: FIG LEAF SOFTWARE

Categories: Branding, Education, Web Design

JoinEMS.org

March 6, 2016 by Richard Friend

Responsive microsite design for JoinEMS.org, urging people from all walks of life to volunteer for Emergency Medical Services in the Central Shenandoah area of Virginia. Campaign included a user guide for in-house updates to the new website. WOODPILE STUDIOS              

Categories: Branding, Web Design

eJournity

March 6, 2016 by Richard Friend

Original branding and web design for eJournity.com, a unique site that offers its members the chance to document their life story, save and organize important photos, recordings, documents, and other archival items—to be revealed on their own terms to whomever they designate upon their death. WOODPILE STUDIOS

Categories: Branding, Web Design

The Combustibles

March 6, 2016 by Richard Friend

Logo and branding for The Combustibles—a physical theater company based in New York City.    

Categories: Branding, Logos

Laurel Museum, 2015 Exhibit

March 6, 2016 by Richard Friend

Complete pro bono branding and exhibition design for the Laurel Museum’s 2015 exhibition, “Ripped from the Headlines: Laurel in the News.” Focusing on the museum’s recent acquisition of the historic Laurel Leader newspaper archive, I designed and produced over 50 exhibit panels that illustrate the most memorable media stories of the past 145 years. Included in the branding and environmental graphics is a subtle nod to the old newspaper riddle, “what’s black and white and (read) all over?” Baltimore Sun […]

Categories: Branding, Environmental Design, Museums, Print

The Ocean Conservancy

March 6, 2016 by Richard Friend

Assorted brochures for The Ocean Conservancy, working within and helping to expand their branding efforts. WOODPILE STUDIOS  

Categories: Branding, Collateral, Direct Mail, Print

RadioFriend® CD Set

March 6, 2016 by Richard Friend

A unique Christmas gift for my parents, this CD set is based on my memories of their favorite songs—in the context of our family car(s) at the time, after having heard these songs regularly on the car radio growing up. I compiled the best of 1975-77 on a disc designed around our Pontiac LeMans; 1977-80 was our AMC Gremlin; and 1981-85 was the Chevy Malibu Classic. I also designed an “Extras” disc, utilizing imagery of car accessories such as vintage […]

Categories: Branding, Package Design, Personal Projects

Social Burger

March 5, 2016 by Richard Friend

Full branding for Social Burger, a gourmet hamburger restaurant in Vienna, Virginia. Print items include a menu and gift card, as well as window typography. The responsive website uses a parallax scrolling design featuring large food images in the background. WOODPILE STUDIOS  

Categories: Branding, Print, Web Design

19th + Wilson

March 5, 2016 by Richard Friend

Independent filmmakers 19th + Wilson released “Admins” in 2015, but it was originally planned to be a vehicle called “Techie,” starring Dante Basco. As the film centers around an office I.T. systems administrator—a techie—who enjoys anonymous, unlimited access to his coworkers’ social network accounts, I designed a brand for the project that literally illustrates the man behind the scenes.

Categories: Advertising, Branding, Films, Motion Graphics, Poster Design

Ghosts Don’t Exist

March 5, 2016 by Richard Friend

Indie filmmakers 19th & Wilson produced their first feature-length film, Ghosts Don’t Exist, which earned a DCIFF award for Best Picture and a DVD deal with Echo Bridge Home Entertainment. I designed the original poster and branding for the film, featuring medical scans of a human skull—inherently a ghostly image, but also cryptically suggesting that perhaps “it’s all in your head.” I created imagery for film loops at investor events, designed to evoke the spirit (no pun intended) of the […]

Categories: Apps, Branding, Films, Poster Design, Print, U/I, Web Design

Veterans Health Administration: Graphic Standards

March 5, 2016 by Richard Friend

I was responsible for writing and designing the graphic standards guide and developing collateral templates for the Veterans Health Administration Office of Health Information. WOODPILE STUDIOS

Categories: Branding, Collateral, Government, Graphic Standards, Print

George Mason University

March 5, 2016 by Richard Friend

Website redesign for George Mason University’s Department of Civil, Environmental and Infrastructure Engineering. WOODPILE STUDIOS

Categories: Branding, Education, Web Design

American Forest Foundation e-Newsletter

March 5, 2016 by Richard Friend

Designs for American Forest Foundation’s eNewsletters, based on the redesign I’d recently completed of their flagship publication, Woodland Magazine. WOODPILE STUDIOS

Categories: Branding, Web Design

EX-IM Bank Intranet

March 5, 2016 by Richard Friend

Design of intranet website for EX-IM Bank. Client: Fig Leaf Software

Categories: Branding, Web Design

DCBar.org

March 5, 2016 by Richard Friend

Redesign of DCBar.org, the second largest bar association in the United States, representing those who make up the Washington metropolitan area legal scene. Client: Fig Leaf Software

Categories: Branding, Web Design

Chris Cooley

March 5, 2016 by Richard Friend

Former Washington Redskins great Chris Cooley hosts a benefit to raise money for the fight against cancer. It’s a personal cause for him, as his mom Nancy is a survivor. I was honored to design the branding for this great event pro bono.       Event photos by Kristi Odom

Categories: Advertising, Branding

Laurel Museum: Diven’s Den

March 5, 2016 by Richard Friend

I was asked to design panels and other environmental graphics for the Laurel Museum’s “Diven’s Den” makeover, located in basement of museum. The new space utilizes universal design to create a multi-generational hands-on learning space, which incorporates STEM principles to teach Laurel’s history. Diven Iron Foundry, once located off Main Street, was unique in creating original and artistic household items. The design was provided pro bono, as is all my work for the Laurel Historical Society. Grand opening photos by […]

Categories: Branding, Environmental Design, Museums, Print

19th + Wilson

March 5, 2016 by Richard Friend

For independent filmmakers 19th + Wilson, I developed primary and secondary brands that allude to the “intersection” from which the company draws its name. 19th Street and Wilson Boulevard in Arlington, VA are the streets where the company’s founders grew up… but the streets don’t actually intersect—they’re a good half-mile apart. The abbreviated “19W” isn’t only a nickname—the company’s website is 19w.com.

Categories: Branding, Films, Logos

U.S. Census

March 5, 2016 by Richard Friend

Woodpile Studios was contracted to produce over 300 ads in six different languages, aiming to reach specific ethnic groups in their native languages. The goal of the campaign was to educate and inform citizens about the importance of the 2010 Census. This national, far-reaching endeavor required design for everything from newspaper and magazine ads, to billboards and subway signage, to animated web banners. WOODPILE STUDIOS

Categories: Advertising, Branding, Government, Print

Freer | Sackler

March 5, 2016 by Richard Friend

Categories: Branding, Collateral, Government, Print, Publication Design

Smithsonian National Air and Space Museum

March 5, 2016 by Richard Friend

       

Categories: Branding, Collateral, Museums, Print

Women in Congress

March 5, 2016 by Richard Friend

After creating the Graphic Style Guide for the U.S. House of Representatives Office of the Clerk, I incorporated the new brand guidelines to the design and production of the 1,015-page book, Women in Congress. The book is the most comprehensive source available on the women who have served in U.S. House of Representatives and Senate—from the first woman elected to Congress, Jeannette Rankin of Montana, to the new Members of the 109th Congress.  

Categories: Book Design, Branding, Collateral, Government, Print

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